Fabrica is a visual arts organisation, housed in a Grade 2-listed church in the centre of Brighton. The gallery commission artists to make site-specific work for the gallery, work with other galleries on the co-production of exhibitions, run an integrated education and audience development programme, and operate the Artist Resource, supporting artists in their professional development.
Growing an Older Audience
Growing an Older Audience is a project of organisation-wide activity that encourages visitors age 70+ to participate in Fabrica’s gallery programme and enjoy contemporary art. Funded by the Arts Council South East Rendezvous scheme.
Growing an Older Audience centres around 5 key development areas:
Fabrica will be updating the gallery space in many ways to ensure welcoming and comfortable surroundings for older people.
We provide an exciting programme of events, exhibitions and courses centred on engagement and participation, which will encourage a sustainable older audience.
- Skills & Sensibilities
Working with arts professionals to introduce new skills and techniques to our staff and volunteers will be key in creating awareness and building stronger relationships with an older audience.
We will explore new ways of communicating with our older audience to encourage an ongoing relationship with Fabrica. Through successful advocacy and marketing, Growing an Older Audience aims to become a sustainable model for engagement with older people in the arts.
Through our programme, training and advocacy we aim to shift the impressions our community has about ageing and encourage further discussion and discourse on the subject.
- Fabrica engaged Strike a Light to project manage one part of their Growing an Older Audience project in January 2011 and these events are still ongoing. This is the Special Daytime Events strand of the project. You can see more about the blog for this project here.